RICH BROTHER / POOR BROTHER
Siblings can be notoriously competitive, back stabbing and down right nasty to one another. And nothing inflames this acrimony more than a disparity of success between them. We plan to exploit this chasm between brother/brother, brother/sister and sister/sister by pitting them against one another in a series of challenging events for a huge cash prize or gift to a charity of their choice. Instead of wealth, intellect or life achievement determining the better of the two siblings -- the score will be settled once and for all with an often humiliating and sometimes hair-raising competition. For example, if they are asked to wear a chicken suit and dance the funky chicken for tips in a public setting the less successful sibling might find the humor in the request and outdo the more proud and self-conscious sibling. Either way, our audience will easily relate to the contestants and find their own hero to route for weekly.